A playful and intelligent approach to writing and copywriting — for the likes of lululemon, Solstice Energy, Merrell Australia and more.

Combining the art of writing + the business of copywriting.

Combining the art of writing + the business of copywriting.

Based in Canberra, Australia, I write for creative agencies, not-for-profits, government bodies and international brands — that believe in the power of words to create sensory experiences and emotional connections.

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Selected work

  • lululemon Australia & New Zealand

    E-commerce, email, social media, digital marketing

    Since 2021, I have regularly written copy for this technical activewear brand. I work closely with the creative team to deliver brand-aligned omni-channel copy for weekly product drops and website refreshes — as well as larger and longer campaigns.

    See more >

  • Nosworthy Group

    Website, social media, email, editing and proofreading 

    I'm the Content Writer for Nosworthy Group, who design and deliver transformational experiences in the areas of learning, leadership and high performance. For the last decade, they have been serving the likes of Microsoft, Xbox and the AFL.

    See more >

  • Her Matters

    Tagline, website

    In early-2023, with Bandit Design Group, I created a tagline and wrote website copy for a women’s health clinic, infusing a personal and vibrant touch into Canberra’s healthcare scene. My approach created a unique balance of playfulness and professionalism. 

    See more >

  • Fisher Law

    Tagline, website

    Referred by Christopher Doyle & Co, I first worked with this Rockhampton law firm to refine the tone of voice to differ from industry stereotypes: earnest, customer-centric and personable. After writing some sample copy that was immediately approved, I then created a tagline and wrote website copy.

    See more >

  • Solstice Energy

    Customer communications, website

    In 2023, one of Tasmania's main energy retailers rebranded to Solstice Energy with the goal to redefine what a truly local energy provider can be. The new brand identity was created by Principals and XXVI. The client then engaged me to apply the new voice across a suite of customer communications, including letters, emails and portals.

    See more >

  • Visit Queanbeyan-Palerang

    Editorial and storytelling

    I have a long-standing partnership with this regional tourism board. In 2021, I wrote 2 editorial articles, grounded by a 2-night famil to the heritage-listed town of Braidwood. In 2024, I wrote another 18 articles, spanning the entire region, from Braidwood, Bungendore, to Queanbeyan.

    Read now >

How I work

Experiential-focused.

Having someone’s attention is a privilege and I write with deep respect for the reader. My writing stokes the senses and creates vivid, engaging experiences that build your audience’s connection to your brand.

Our experience working together is also important to me. I believe that part of my role is helping you celebrate your work. I love dynamic creative exchange, am curious about different perspectives and work best with honest feedback. 

Strategic thinking.

At the same time, I’m not afraid to weigh in with the expertise I’ve earned over a decade working in multiple branding and marketing touch points. I know how copywriting interacts with other elements and I write to not only meet immediate goals, but elevate your overarching strategy.

My process involves articulating the thought process behind my writing — so that you see the vision behind each word, empowering you to leverage these insights in all that you do.

Exceptional quality.

I’m precise and intentional with every word and phrase. I’m only satisfied once you feel 100% attuned and confident with your communications.

I’m also appreciated for my flexibility and efficiency: I build space in my workflow to accommodate tight timelines, am responsive and have never missed a deadline.

About Thuc

pronounced “took”

Growing up with a strange Vietnamese name in 1990s Australia. Learning French in Switzerland in the bilingual town of Fribourg. Living in New Zealand where the Māori language is woven into daily life.

I have always appreciated the power of language in shaping our understanding, opinions and beliefs — and the way words shape feelings.

More than a copywriter.

I’m a multidisciplinary creative and in my career spanning almost a decade, I have managed social media for a global athletic brand; marketed national film tours; featured in tourism campaigns; created brand identities for startups; written for not-for-profits, and more.

I can confidently say that you’d be hard-pressed to find a copywriter with the deep, diverse creative and marketing experience that I have.

Working with me gives you access to all my expertise and wisdom, collected from almost a decade in the field.

What I write

  • With SEO and UX in mind, I deliver beyond page copy for your website:

    • Meta titles and descriptions are included upon request;

    • Advice on best navigation practices;

    • All copy designed with clear heading structures;

    • All copy includes internal and external linking, and strong CTAs.

    I deliver work in a clearly-formatted Google Docs, where you have permission to add comments for feedback.

    Previous work: Fisher Law, Her Matters and ArtMade.

    Starts from $3,000 + GST.

  • Storytelling is the origin of my love for writing — and often, the backbone of solid and seamless marketing and communications.

    I have written articles for: lululemon,Visit Queanbeyan-Palerang andMerrell Australia.

    As at August 2024, I co-write story-focused social media posts for Nosworthy Group — and we are also currently writing a book!

    Brief required for pricing details. Available on a project or retainer basis.

  • I have always loved email marketing and have a decade's experience in writing sales EDMs, newsletters, welcome and nurturing emails, re-engagement emails and more.  

    I write emails that get opened (subject lines are never an afterthought) and keep readers coming back with enlightening content.

    As at August 2024, I currently write emails for: lululemon, Nosworthy Group, Saevil Row and Contentious Character.

    Brief required for pricing details. Available on a project or retainer basis.

  • Social media marketing. Digital marketing, including Meta, Google, TikTok and YouTube. OOH media including billboards and posters. Experiential and event marketing.

    Everything I write is to spec, including platform, placement and stage of the funnel.

    As at August 2024, I write advertising copy for: lululemon and Contentious Character.

    Brief required for pricing details. Available on a project or retainer basis.

  • Ideally done at the start — but clients often come to me for brand identity when they have been operating for a while, and still struggle to succinctly explain what they do.

    With 2-3 interactive workshops, I help you discern what differentiates your brand and what you stand for — so this uniqueness can underpin your messaging.

    Then, I write the essential elements, including:

    • tagline;

    • brand mission and vision statements;

    • brand values;

    • brand voice guidelines;

    • copy examples.

    My approach isn’t about writing nice-sounding things in a branded PDF that never gets used again; it is about giving you copy that’s ready to use immediately in real-life scenarios. 

    Tasks like writing your company profile, directory listings, job descriptions, social media posts, grant proposals, and more become much easier. 

    Starts from $4,000 + GST.

Work with me

To work with me, complete the Typeform below. I’ll get back to you with a quote and proposed timeline. Or, email hello@thuc.com.au